The Trade Group - Knowledge Center

Hitting The Mark

TTG — Wed, 12 Sep 2007 13:16:29 GMT

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Designing Exhibits

TTG — Wed, 12 Sep 2007 13:15:49 GMT

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Pre-Tactics Show

TTG — Wed, 12 Sep 2007 13:14:48 GMT

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Trade Secrets - Volume 14

TTG — Mon, 30 Jul 2007 14:50:37 GMT

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Trade Secrets - Volume 13

TTG — Mon, 30 Jul 2007 14:49:16 GMT

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Curved Compatto

TTG — Mon, 30 Jul 2007 14:34:00 GMT

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Leveraging Multimedia:

TTG — Wed, 28 Mar 2007 14:54:41 GMT

If You Capture an Eye…You Can Open a Mind.

Companies are increasing their reliance on multimedia programs because they engage multiple senses, providing the recipient with a more memorable experience and increased retention. For this reason, companies are using multimedia to accomplish varied initiatives from familiarizing prospects with their products to training employees within the company. Using imagery, sound and/or text as stand-alone elements can be effective, but nothing can capture the eye more effectively than a skillful combination of all three.

If you’re looking to capture an eye and open a mind, don’t pass up this white paper.

Maintaining Exhibition Standards with a Rental:

TTG — Wed, 28 Mar 2007 14:54:16 GMT

The Debate Between Renting vs. Purchasing Trade Show Exhibits Rages On

Over the years, management has tightened the reins on trade show budgets, yet expectations for lead generation and cost justification have climbed. The funds once allocated for an event went primarily to create an impression the day of; now, those funds have been dispersed and are expected to cover pre-show marketing efforts, the event itself and post-show follow-up. Additionally, marketers are facing more competition than ever in almost every industry. These macro-economic factors have facilitated a change in the trade show industry at all levels, but especially in exhibit purchasing.

The solution? Rental. It offers flexibility and service previously unavailable in the industry.

Leveraging the True Value of Trade Show Leads:

TTG — Wed, 28 Mar 2007 14:53:53 GMT

The Five Myths Perpetuated by the Event Industry and the Truth Behind Them

Are you extracting maximum value from the trade shows you attend? If you are taking your guidance from the event industry, you may be achieving your goals but missing the big picture. Fish Software takes on conventional perceptions of trade show success in their new white paper.

Booth Staff Boot Camp:

TTG — Wed, 28 Mar 2007 14:53:34 GMT

Protect the Front Line to Increase the Bottom Line

Deploy your troops without a plan; lose ground at events. Deploy them after reading “Booth Staff Boot Camp,” and the field is yours. “Booth Staff Boot Camp” offers tips for getting your troops up to par. It also offers trade show generals, such as yourself, strategies for success.

For those B2B marketers interested in making the most of their event budgets, this white paper is required reading.