According to the UFI Global Barometer report, 90% of companies believe AI will affect the events industry—an overwhelming consensus that underscores the shifts ahead.
In this quick glance, we explore five innovative AI-drive tools that are streamlining event marketing tasks, allowing professionals to focus on creating engaging, human-centric experiences.
Here Are The 5 AI-Driven Tools Shaking Up The Event Industry
1. August Robotics
Main benefit: It automates booth marking on the exhibit floor.
How it works: An AI-powered robot moves around the hall to mark booth space with paint.
What it means for your event: This saves hours of bending down and measuring by hand. When show organizers don’t have to tape lines on the floor, they can focus on helping exhibitors and attendees instead.
2. Backtrack AI
Main benefit: It records booth conversations and sends notes to your CRM.
How it works: Use the mobile app to record your talk with a show visitor. Then scan their badge and Backtrack creates a summary you can access later.
What it means for your event: You don’t have to worry about scribbling details on business cards or forgetting key points. Plus, it keeps all of our leads in one place so you can follow up faster.
3. Grip AI
Main benefit: It matches attendees with the exhibitors they’re most likely to enjoy.
How it works: It looks at a user’s interests and behaviors. Then it suggests relevant booths or sessions.
What it means for your event: Think of it like Netflix recommendations but for trade shows. You find the right people to meet, and you don’t waste time searching for them.
4. Generative AI
Main benefit: It helps create content fast, like social media posts or emails.
How it works: You give it a prompt, and the AI writes a draft. You can fine-tune the text and finalize it.
What it means for your event: This is handy when you’re short on time but need lots of marketing content. Always proofread to make sure your brand voice stays true.
5. Exhibit IQ
Main benefit: It tracks booth traffic and visitor behavior.
How it works: Sensors watch where people walk and how long they stay in each spot. Then it shows you which parts of the booth get the most attention.
What it means for your event: That data helps you plan better booth layouts and track ROI. You can see what draws people in and what keeps them engaged.
Ready to Learn More?
Check out the links below.
- August Robotics: August Robotics
- Backtrack AI: Backtrack | AI Lead Capture
- Grip AI: Grip – The AI-powered Event Platform Built for Business Relationships
- Generative AI Tools: OpenAI and AI that’s built for marketing – Jasper
- Exhibit IQ: Exhibit IQ
Why AI Matters in Event Marketing
Integrating AI in event marketing isn’t about replacing human interaction—it’s about enhancing it. These tools handle repetitive, time-consuming tasks and provide insights that empower you to make informed decisions. AI is a powerful ally in creating memorable, effective events, from automating physical setups to capturing every conversation and tailoring attendee experiences.
By embracing AI, you’re boosting operational efficiency and elevating the overall event experience for both organizers and attendees. It’s about striking the perfect balance between technology and the human touch.
Need Help With An Upcoming Event?
Big events are big opportunities. Stay confident whether you need help with a corporate event, eSports competition, trade shows, or something else. We’re here to tackle it with you. Contact us here or give us a call at 800-343-2005.
