Staying ahead of the competition requires more than innovative products or services; it demands a lot of hard work, including constant networking, embarking on knowledge exchange, and industry insights.
In North America, a region teeming with economic dynamism, business trade shows are especially vital for driving growth and fostering collaboration across industries. Today, we will discuss business trade shows, what happens at them, and our top 10 business trade shows in North America.
What are business trade shows?
These events unite specialized marketplaces where businesses network, strike deals, dabble in franchise licensing, and scout for talented prospective staff members.
Whether technology, fashion, healthcare, or any other actor, business trade shows provide an excellent opportunity for companies to stand out, make valuable connections, and get a firsthand look at what their competitors are up to.
What happens at Business Trade Shows?
Attendees can wander through the aisles of booths, collecting memorable swag, watching live demonstrations from professionals, and engaging in brand-forward conversations that could lead to new partnerships or even some creative ideas. It’s a place where the energy is infectious, and every interaction could be the start of something big.
It’s also a treasure trove for B2B deals, as business representatives strike up important conversations, negotiate even more important deals, and build long-lasting partnerships.
Beyond the business side of these events, many trade shows feature interactive zones, fun activities, and after-hours social events, creating a blend of serious networking and enjoyable experiences.
Top 10 Business Trade Shows in North America
10. American Payroll Association – Payroll Congress Convention & Expo
When: May 13 -16, 2025
Where: Orlando, Florida
This convention brings together thousands of payroll experts, HR professionals, and business leaders from around the country to explore the latest trends and regulations shaping the payroll industry.
Registration: https://ebiz.payroll.org/ebusiness/Education/ViewCourse.aspx?CourseID=1
9. HR Florida
When: August 25 – 28, 2024
Where: Orlando, Florida
This festive event typically features over 1,500 attendees and 200+ exhibitors, offering everything from engaging keynote sessions to hands-on workshops tackling the latest human resources challenges.
Beyond the learning opportunities, the conference has a lively atmosphere with social events, themed receptions, and a bustling expo floor filled with HR solutions.
Registration: https://web.cvent.com/event/f2facfa1-54fe-4042-afbe-9fe04b50e0f0/summary
8. Staffing World – ASA
When: October 3 – 5, 2024
Where: Charlotte, North Carolina
Staffing World—ASA is the largest and most influential gathering in the staffing, recruiting, and workforce solutions industry. This vibrant event brings together staffing professionals and solution providers nationwide for three days of learning, networking, and inspiration. Of course, educational classes are offered throughout the conference.
However, beyond the educational content, Staffing World offers fun networking receptions where professionals can connect, share insights, and build relationships in a lively, collaborative atmosphere.
Registration: https://americanstaffing.net/sw23/
7. Awards and Recognition Association – ARA
When: February 4 – 7, 2025
Where: Las Vegas, Nevada
Do you like receiving awards? Do you like trophies? The next trade show on the list is a dynamic meeting for professionals dedicated to celebrating achievements through custom awards, medals, and recognition products.
This lively event features product showcases, engraving technologies, and networking opportunities galore. Attendees also receive educational sessions on the latest design techniques and strategies for boosting business in the trophy industry. The atmosphere of this specific trade show is one of creativity, passion, and pride as experts and newcomers alike explore how to help people commemorate life’s special moments.
Registration: https://personalizationpros.org/TradeShow/Education/CallforProposals.aspx
6. Franchise Expo West
When: February 28 – March 1, 2025
Where: Los Angeles, California
The Franchise Expo West, in Los Angeles, is number 6 on our list. Aspiring entrepreneurs, business owners, and franchise pros gather to explore various franchise opportunities at this event.
This event is the gateway to the ever-changing world of franchising, featuring hundreds of exhibitors from various industries, such as food and beverage, health and wellness, retail, and so much more. Attendees can dive into engaging seminars, get one-on-one advice from experts, and learn the ins and outs of becoming a franchisee.
Whether you dream of owning a local coffee shop or growing a massive global brand, this event is a treasure trove of networking opportunities.
Registration: https://www.franchiseexpo.com/west/why-exhibit
5. TRANSACT – Electronic Transactions Association – ETA
When: April 2 – 4, 2025
Where: Las Vegas, Nevada
Our next trade show on our esteemed list is TRANSACT. This is a gathering in Las Vegas for professionals in electronic payments and financial technology.
This exciting conference brings together industry pioneers, thought leaders, and solution providers worldwide. TRANSACT showcases essential technology, from mobile payments and AI-driven security solutions to advancements in blockchain and cryptocurrency.
Registration: https://etatransact.com/
4. International Franchise Expo
When: May 29th – 31st, 2025
Where: New York City, New York
Taking our fourth spot on our top ten list is an important trade show in New York’s heart.
This is where aspiring entrepreneurs and firmly planted business owners come together to explore the exciting world of franchising. This massive event buzzes with unrivaled energy and features over 400 franchise opportunities across a wide range of industries, from food and retail to education and fitness.
Attendees will engage in one-on-one consultations, network, and even attend sessions on financing and legal advice. The expo’s lively New York atmosphere and the chance to discover the next big franchise brand make it a must-visit event for anyone looking to turn their entrepreneurial dreams into reality.
Registration: https://www.franchiseexpo.com/ife/why-exhibit
3. HR Technology Conference & Exhibition
When: September 24 – 26, 2024
Where: Las Vegas, Nevada
HR Technology Conference and Exhibition is where innovation meets HR excellence.
This Vegas conference brings together thought leaders, technology enthusiasts, and HR professionals from around the globe. Known as one of the largest gatherings focused on HR tech, this event showcases the latest advancements in talent management, AI-powered recruiting tools, employee engagement platforms, and so much more.
The HR Technology Conference offers a perfect blend of learning, inspiration, and fun, from product demos to visionary keynotes. Whether you’re an HR leader looking to stay ahead of the tech curve or a tech provider eager to make industry connections, this event is for you.
Registration: https://www.hrtechnologyconference.com/register
2. Licensing Expo
When: May 20 – 22, 2025
Where: Las Vegas, Nevada
This is the world’s largest licensing trade show! This event is for anyone interested in brand licensing, bringing together top entertainment, fashion, toys, and corporate brands with eager licensees, retailers, and manufacturers.
This event features eye-catching displays, live demos, and exclusive previews of upcoming collaborations. Industry professionals engage in lively networking, educational seminars, and brand showcases, making the Licensing Expo a place to discover the next big licensing deal and a dynamic celebration of global consumer culture.
Registration: https://www.licensingexpo.com/en/home.html
1. Society for Human Resources Management – SHRM
When: June 29 – July 2, 2025
Where: San Diego, California
This conference is the ultimate gathering spot for HR professionals, a place where experts from around the globe come together to elevate the world of work.
With a membership spanning over 300,000 HR enthusiasts across more than 165 countries, SHRM is a vibrant community of HR reps where ideas about talent management, organizational development, and employee well-being flow freely.
Whether fine-tuning recruitment strategies or mastering compliance challenges, SHRM gives HR pros the necessary tools, connections, and inspiration to make workplaces better for everyone. The energy at SHRM events is elect; you should be a part of it.
Registration: https://annual.shrm.org/
It’s crystal clear that these trade shows are more than just dates on a calendar—they’re the ultimate playgrounds for creatives, dealmakers, and leaders. Whether you’re looking to network with the best, discover trends, or simply be inspired, these trade shows are where you need to be, and we don’t want you to miss out.
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at 800-343-2005.
