Sierra Reed:
Welcome to The Bottom Line at TTG. I’m here with Cole and Austin. Today we’re going to talk about the NADA show. So, Austin, what’s been your experience with automotive shows in general?
Austin Montgomery:
Well, I’ve been working at NADA for several years now. I love automobiles in general, so it’s kind of a nice natural fit for me. Worked with Liquid Motors, Dealer-FX, Zurich, just to name a few, and then, obviously gotten to know the major players in the industry and talk with everybody, so it’s a show I love. I love going to it every year and looking forward to it being in Dallas in 2023, as well, in our backyard.
Sierra Reed:
So, Cole, what makes NADA unique?
Cole Rolle:
What makes NADA unique to me is that it really is truly a one stop shop for that industry. You kind of have everybody from car manufacturers, dealers, finance, and insurance to marketing all in that industry under one roof. And with it this year being in Vegas, it’s going to be a great industry event.
Sierra Reed:
So, for the automotive shows that we missed, what are your expectations for this upcoming year?
Austin Montgomery:
Well, I think as a whole in our industry, we’ve seen this fall that shows are back to being very viable. We’re seeing fewer attendees, but the ones that we’re seeing are the buyers. They are the ones who really want to be at the show, not the tire kickers anymore. SEMA is a great example of that. My client at the show had a great show, but if you look at the numbers, it says that we were down on attendance a little bit, yet they’ve had just as good a show as they’ve always had because the people there were extremely serious. So, I see NADA following that same trend and having a great group of buyers ready to go at that show.
Sierra Reed:
So, Cole, from an exhibit standpoint, what design trends are you seeing?
Cole Rolle:
You know, from an exhibit standpoint with, again, NADA being kind of the industry leading expo, we’re seeing a lot of clients really want to make a bang with their exhibit. They really want their booth to be the best in the show, and then, on top of that, we’re seeing a lot of clients who are wanting to kind of utilize lightweight fabrics, some more backlit elements that we’re incorporating in designs to try to save some money on drayage, material handling, and overall shipping. And with that said, several clients that I have that are loving the hanging sign. Again, with it being such a large show, having that branding at the top is key to me.
Sierra Reed:
So, Austin and Cole, why should an exhibitor work with The Trade Group? And what is the bottom line?
Austin Montgomery:
One of the things that makes us unique and why you should work with both Cole and myself, is that we both manage our projects from beginning to end. We don’t hand anybody off, so here internally we’re project managing everything, and then, we’re with our clients all the way up to the show till that first day that it opens and sometimes through the show with them.
Cole Rolle:
So, yeah Austin, I agree with you completely and with the show being back and better than ever, clients are really looking to make a splash this year. We strive with our design team. Our designers will always make sure that the design we provide to our clients is unique and make sure that it helps them stand out on the show floor. And so, we’re excited. I think NADA is back, and it’s going to be a great show this year.
Sierra Reed:
Thanks again for joining The Bottom Line at TTG, and we’ll see you next time.
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.
