NEW YORK CITY, NY—The National Retail Federation (NRF) Show is returning to Jacob K. Javits Convention Center in New York City, NY. The official dates for NRF 2024 are Jan. 14th – 16th. Read below for helpful marketing insights, from reserving the best booth location to measuring ROI.
NRF is the largest retail federation in the world. The 2023 edition highlighted continuing tech trends in the retail space, such as AI robotics, speedier and more user-friendly check-out systems, and e-commerce support for startups. We are still awaiting details regarding how many people attended the 2023 show.
For a conference of this magnitude, marketers and trade show coordinators are expected to keep up with a fast pace. The NRF 2024 floor plan is already available for exhibitors to view. Spots are filling up quickly, but before rushing to reserve a spot, make sure to check out the resource below on selecting the best high-traffic booth location.
- How to Secure the Best Trade Show Booth Location
- Measuring Trade Shows ROI Guide
- 5 Things to Consider for Eye-Catching Booth Graphics
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.
Hillary Hancock is an Account Executive for The Trade Group in Dallas, TX. With over 7 years of experience in trade show design, logistics, and event-based marketing, she prides herself on top-notch customer service and ensuring her clients have unparalleled experience at their shows.
Photo credit: Pexels
