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From booth design and training to measurement and execution, our strategic approach goes beyond the trade show floor. We bring creativity and innovation to provide our clients with trade show exhibit solutions that position our customers’ brands, products and services for maximum growth. Measuring our success by your success, we’re dedicated to providing the highest levels of customer service in the event services industry.

The Trade Group Recognized as a Fast 50 Company by Dallas Business Journal for 2024
September 26, 2024
This is the first time The Trade Group has been named to the Fast 50, a list that highlights fast-growing companies in the Dallas-Fort Worth area. The company attributes its exceptional growth to employees’ shared commitment to excellence and drive to be the only event marketing company its clients will ever need.
Read More
The Trade Group to Launch Exhibit IQ, a Booth Analytics Service Powered by Cameras and AI
July 25, 2024
This new service for exhibitors—available in the fall of 2024—uses camera-based analytics and AI technology to track foot traffic, dwell time and booth interactions, while maintaining privacy. ExhibitIQ also provides real-time data and comprehensive reports to maximize trade show performance, before, during and after an event.
Read More
The Trade Group Adds Four VPs to Executive Leadership Team
June 11, 2024
Along with decades of experience, The Trade Group’s new Vice Presidents— Kyle Oliver, Sierra Reed, George Street, and Rob McCoy —bring diverse insights from varied industries and roles and a shared commitment to collaboration, strategic thinking, innovation, and excellence.
Read More
The Trade Group Named One of DFW’s 2024 Best and Brightest Companies to Work For®
March 28, 2024
This is the seventh year The Trade Group has been recognized as a recipient of the Best and Brightest Companies to Work For® in the Dallas-Fort Worth region. Honorees are evaluated based on several criteria, including employee education, retention, diversity, work-life balance and more.
Read More
Pokémon Company International and The Trade Group Earn Tempest Award for Best Mobile Gaming Event for Pokémon World Championships 2023
December 7, 2023
Held in Pokémon’s birthplace of Yokohama, Japan, the 2023 Pokémon World Championships shattered the in-person attendance and online engagement numbers of past events. The Trade Group and Pokémon Company International attribute the event’s success to meticulous planning, innovative strategies, unique elements and technological advancements.
Read More
The Trade Group Selected as a 2023 Fab 50 Vendor by Event Marketer
October 19, 2023
The Trade Group, a Texas-based event marketing company, has earned a place on Event Marketer’s 11th annual Fab 50 roster for the 6th consecutive year. Event Marketer describes the companies on the list as the industry’s best fabrication partners in the United States. The Fab 50 is the only dedicated editorial roster of its kind.
Read More
The Trade Group Provides General Contractor, Fabrication and Creative Services for 2023 Pokémon World Championships
September 7, 2023
The Trade Group, a Texas-based event marketing company, handled general contractor, fabrication and creative services for the 2023 Pokémon World Championships held in Yokohama, Japan, August 11-13, 2023.
Read More
The Trade Group Launches Experiential Division to Replace Event Architecture
July 7, 2023
After operating Event Architecture (EA) as a separate brand for five years, The Trade Group (TTG) has launched a new experiential division within TTG to handle all experiential marketing activations formerly handled through the EA brand. Industry veteran Adam Haas has taken the helm as Director of Experiential for the new division.
Read More
Pokémon Company International and The Trade Group Earn Tempest Award for Best Social Experience for Pokémon World Championships 2022
January 16, 2023
After two years of cancellations, thousands of fans united in London, UK, and online for the Pokémon World Championships 2022.
Read More
The Trade Group Selected as a 2022 Fab 50 Vendor by Event Marketer
October 17, 2022
This is the 5th year The Trade Group has earned a place on the Fab 50 roster, which Event Marketer describes as the top 50 exhibit builders and event fabricators in the United States. The Fab 50 is the only dedicated editorial listing of its kind.
Read More
The Trade Group Recognized as a Fast 50 Company by Dallas Business Journal for 2024
September 26, 2024
This is the first time The Trade Group has been named to the Fast 50, a list that highlights fast-growing companies in the Dallas-Fort Worth area. The company attributes its exceptional growth to employees’ shared commitment to excellence and drive to be the only event marketing company its clients will ever need.
Read More
The Trade Group to Launch Exhibit IQ, a Booth Analytics Service Powered by Cameras and AI
July 25, 2024
This new service for exhibitors—available in the fall of 2024—uses camera-based analytics and AI technology to track foot traffic, dwell time and booth interactions, while maintaining privacy. ExhibitIQ also provides real-time data and comprehensive reports to maximize trade show performance, before, during and after an event.
Read More
The Trade Group Adds Four VPs to Executive Leadership Team
June 11, 2024
Along with decades of experience, The Trade Group’s new Vice Presidents— Kyle Oliver, Sierra Reed, George Street, and Rob McCoy —bring diverse insights from varied industries and roles and a shared commitment to collaboration, strategic thinking, innovation, and excellence.
Read More
The Trade Group Named One of DFW’s 2024 Best and Brightest Companies to Work For®
March 28, 2024
This is the seventh year The Trade Group has been recognized as a recipient of the Best and Brightest Companies to Work For® in the Dallas-Fort Worth region. Honorees are evaluated based on several criteria, including employee education, retention, diversity, work-life balance and more.
Read More
Pokémon Company International and The Trade Group Earn Tempest Award for Best Mobile Gaming Event for Pokémon World Championships 2023
December 7, 2023
Held in Pokémon’s birthplace of Yokohama, Japan, the 2023 Pokémon World Championships shattered the in-person attendance and online engagement numbers of past events. The Trade Group and Pokémon Company International attribute the event’s success to meticulous planning, innovative strategies, unique elements and technological advancements.
Read More
The Trade Group Selected as a 2023 Fab 50 Vendor by Event Marketer
October 19, 2023
The Trade Group, a Texas-based event marketing company, has earned a place on Event Marketer’s 11th annual Fab 50 roster for the 6th consecutive year. Event Marketer describes the companies on the list as the industry’s best fabrication partners in the United States. The Fab 50 is the only dedicated editorial roster of its kind.
Read More
The Trade Group Provides General Contractor, Fabrication and Creative Services for 2023 Pokémon World Championships
September 7, 2023
The Trade Group, a Texas-based event marketing company, handled general contractor, fabrication and creative services for the 2023 Pokémon World Championships held in Yokohama, Japan, August 11-13, 2023.
Read More
The Trade Group Launches Experiential Division to Replace Event Architecture
July 7, 2023
After operating Event Architecture (EA) as a separate brand for five years, The Trade Group (TTG) has launched a new experiential division within TTG to handle all experiential marketing activations formerly handled through the EA brand. Industry veteran Adam Haas has taken the helm as Director of Experiential for the new division.
Read More
Pokémon Company International and The Trade Group Earn Tempest Award for Best Social Experience for Pokémon World Championships 2022
January 16, 2023
After two years of cancellations, thousands of fans united in London, UK, and online for the Pokémon World Championships 2022.
Read More
The Trade Group Selected as a 2022 Fab 50 Vendor by Event Marketer
October 17, 2022
This is the 5th year The Trade Group has earned a place on the Fab 50 roster, which Event Marketer describes as the top 50 exhibit builders and event fabricators in the United States. The Fab 50 is the only dedicated editorial listing of its kind.
Read More

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What we do

About

Resources

Tools

Terms & Conditions
Privacy Policy
2024 – The Trade Group | All rights reserved