The Trade Group, a Texas-based event marketing company, handled general contractor, fabrication and creative services for the 2023 Pokémon World Championships held in Yokohama, Japan, August 11-13, 2023.
DALLAS, Sept. 7, 2023 /PRNewswire-PRWeb/ — The Trade Group, an award-winning event marketing company, was honored to partner with The Pokémon Company International (TPCI) to provide general contractor, fabrication and creative services duties for the 2023 Pokémon World Championships in Yokohama, Japan, August 11-13, 2023.
During the international event, which embraces all things Pokémon, numerous champions were crowned in Pokémon GO, the Pokémon TCG, Pokémon UNITE and the Pokémon Scarlet and Pokémon Violet video games. The Trade Group has supported TCPI at several events in recent years, most recently serving as a general contractor and creative partner for the 2023 North American International Championships (NAIC) in Columbus, Ohio.
According to Neeshu Hajra, VP of Business Development at The Trade Group, “We were delighted to collaborate with Pokémon once again for The Pokémon World Championships, which is a highly anticipated international event. The Trade Group always enjoys working with the Pokémon team. We’re honored they entrusted us to help bring their vision to life, provide a memorable experience for participants and fans, and ensure everything ran smoothly from an operational perspective in Japan.”
As the general contractor, The Trade Group was responsible for overseeing all services pertaining to the 2023 Pokémon World Championships, with duties ranging from vendor coordination, furniture procurement and installation to network installation and management to rigging. Pokémon also engaged The Trade Group to handle fabrication and creative design for the overall event, including competition stages and numerous activations.
While The Trade Group has served as a general contractor and creative services provider for numerous Pokémon events over the years, the scope of services TTG provides has continued to evolve.
As Hajra explains, “Beginning with NAIC 2023, The Trade Group has also managed the massive retail space for recent Pokémon events—the Pokémon Center. Along with fabrication and visual merchandising for the store, we help manage operational duties, including the purchasing analytics that allow TPCI to make informed decisions for future events. We look forward to continuing our collaboration with TCPI for many years to come.”
To learn more about The Trade Group’s general contractor, event marketing, creative design and structural design services, visit http://www.tradegroup.com or call 800-343-2005 to speak with a sales consultant.
ABOUT THE TRADE GROUP
The Trade Group is an award-winning, full-service event marketing company specializing in event management, exhibit design and fabrication, graphic design and production, videography, experiential marketing and more. Since 1986, the company’s team of event, design, and engineering experts has helped thousands of clients amplify their brands and successfully navigate a wide range of events and experiences.