Shipping costs account for about 12% of a company’s total trade show budget
But shipping can also affect other aspects of your budget. For example, drayage fees can skyrocket if you’re not careful. Or a delay on the carrier’s end can result in numerous fees for you.
Well, the good news is that you can set your carrier (and yourself) up for success. By dotting all your I’s and crossing your T’s you give yourself the best chance that all your crates, boxes, and pallets will arrive at the show, on time, and in good condition.