The concept of custom exhibits is undergoing a significant transformation, offering exciting new possibilities for marketing directors in charge of their company’s events and trade show programs.
We’ll explore how new materials and technologies are redefining the industry, making exhibits more sustainable and easier to manage.
Whether you’re looking to revamp your current display or planning a new exhibit from scratch, these insights will help you stay ahead of the curve and make a lasting impression at your next event.
Traditional Exhibits
Traditionally, custom exhibits referred to heavy wooden structures with laminate panels and painted finishes requiring extensive installation labor.
The economic boom in the ’90s saw a surge in demand for these kinds of exhibits, and little thought was given to shipping costs or waste.
Of course, a lot has changed since that time as shipping costs and environmental consciousness have increased.
Today, more and more custom exhibits are using sustainable materials or are being designed to be modular so they can be used in various booth sizes for multiple shows.
If you’re looking to create a new custom exhibit to wow attendees, please be sure to consider an exhibit house that prioritizes the following qualities.
Embracing Flexibility and Creativity
One of the standout features of the new breed of custom exhibits is their flexibility.
Flexibility allows businesses to reconfigure their exhibits to fit different booth sizes and layouts, maximizing their investment.
For instance, a 20×20 exhibit can be reconfigured into various inline options, such as a 10×10 or a 10×30 inline booth. This adaptability not only reduces costs but also enhances the exhibit’s usability across different events.
The use of lightweight materials like aluminum and silicone-edged printed graphics further contributes to this flexibility, making these exhibits easy to transport and assemble.
Cost Efficiency and Sustainability
One of the most compelling reasons for the shift towards new custom exhibits is their significant cost savings.
Traditional custom exhibits are often heavy, resulting in high shipping and drayage costs. In contrast, modern custom exhibits are designed using lightweight materials, drastically reducing these expenses.
For example, a traditional custom exhibit might weigh around 5,900 pounds, whereas a modern hybrid exhibit can weigh as little as 1,200 pounds. This reduction in weight translates to lower shipping and drayage costs, making it a more economical choice for businesses.
Furthermore, these new exhibits are more sustainable. The use of recycled aluminum and biodegradable fabric graphics aligns with the growing trend towards environmentally friendly business practices. Bamboo counters with non-toxic glues and the overall lighter carbon footprint of these exhibits make them a greener option.
Enhancing Visual Impact with Lighting and AV
Lighting and audiovisual (AV) elements play a crucial role in the modern custom exhibit.
They enhance the exhibit’s visual appeal and help create a memorable experience for attendees. LED lighting, in particular, offers a versatile and energy-efficient solution for illuminating exhibits. Intelligent lighting systems can create dynamic effects, drawing attention to key areas and products.
Motion graphics and AV setups are becoming increasingly popular, replacing static graphics. These elements are more engaging and can convey complex messages and brand stories more effectively.
The integration of large-format graphics, backlighting, and motion can significantly increase booth traffic and improve the overall visitor experience.
Addressing Common Exhibit Challenges
Some common challenges faced by exhibitors include:
- Repair costs
- Flexibility
- The need to update outdated looks
Traditional custom exhibits often incur high repair costs due to their materials and construction. In contrast, modern exhibits made from aluminum and fabric are more durable and easier to maintain.
The ability to use the same exhibit in different configurations also addresses the challenge of flexibility. Businesses no longer need separate exhibits for different booth sizes, as modern custom exhibits can be adapted to various layouts. This saves money and ensures a consistent brand presence across different events.
The Future of Custom Exhibits
From cost savings and sustainability to enhanced visual impact and flexibility, the new breed of custom exhibits offers a compelling solution for businesses looking to make a strong impression at trade shows.
As the industry evolves, businesses adopting these innovative approaches will be better positioned to stand out in a competitive marketplace.
Whether you’re a seasoned exhibitor or new to the trade show scene, considering the shift towards modern custom exhibits could be a game-changer for your brand.
If you’re looking to stay ahead of the curve and make a lasting impression at your next event, the new breed of custom exhibits might be just what you need. Embrace the change and watch your trade show presence transform.
For more insights and strategies that drive successful events, connect with our team of event specialists. Enhance your brand’s presence at trade shows by calling us at (800) 343-2005 or visiting our contact page.
