If you prefer to read instead of watching our short video, here is the transcript of the conversation between Robin and Claire discussing the RSA Conference:
Claire Phillips:
Thanks for joining us today on The Bottom Line today. We have Robin Barhydt joining us.
Claire Phillips:
Robin, tell me a little bit about the RSA show.
Robin Barhydt:
Sure. The RSA Conference is a series of IT security conferences held around the globe. The next one will be in February in San Francisco, and it actually was founded in 1991 as a small security conference and has now grown to over 45,000 attendees around the world.
Claire Phillips:
Wow! That’s huge.
Robin Barhydt:
Yes.
Claire Phillips:
That’s huge.
Claire Phillips:
In your experience, what makes this show so unique?
Robin Barhydt:
The cybersecurity industry is so rapidly changing, where I feel that the multiple series of events that they have around the globe is a really important platform for these industry leaders to come together. RSA is also known for having fantastic educational and network programs, and they have wonderful looking exhibits.
Claire Phillips:
Of course.
Claire Phillips:
Is there a key person that exhibitors want to engage with at this show?
Robin Barhydt:
In most instances I would say that would be the CISO, and that stands for chief information security officer, would be a key attendee to engage with.
Claire Phillips:
So Robin, what is the bottom line?
Robin Barhydt:
I would say the bottom line is, is the cybersecurity industry is such an exciting, changing, cutting edge industry that the trade group is a perfect partner to help you come up with some designs that are going to truly set you a part from your competition.
Claire Phillips:
Amazing. So thank you so much, Robin, for your time. Thank you all for joining us. We’ll see you next time on The Bottom Line.
The Trade Group designs custom trade show displays that boost your brand’s trade show performance and provides full turn-key solutions to your event needs. Discover what we can do for your next event by contacting us here or give The Trade Group a call at 800-343-2005.
