The world’s leader in vehicle life-cycle management updated their branding, which ultimately led to an entirely new and unique exhibit experience
LAS VEGAS MARCH 10th, 2022—The National Auto Dealers Association (NADA) kicks off their annual show with much anticipation and excitement at the brand new Allegiant Stadium adjacent to the Las Vegas Strip. This is expected to be the biggest event NADA has hosted in its history with auto dealers and businesses bringing their A-game.
It is in this setting that Solera, the global leader in vehicle-lifecycle management, wanted to make their presence felt in a positive and powerful way.
With updated branding and a new logo, they sought to craft an exhibit to complement the sophistication of their AI-enabled technologies. And they triumphed.
Solera wanted to design an exhibit that would denote their cutting-edge tech capabilities
Solera’s new logo shape and style speaks to the many insightful layers of data they provide to their clients the world-over.
To prepare for NADA, an exhibit structure was designed to highlight their new branding and to capture the precision results Solera offers.
Sleek angles and converging lines support Solera’s state-of-the-art data services
The outcome is a beautiful representation of Solera’s impressive services in the form of sleek angles, outside-the-box structural design that breaks away from standard alignment with the venue’s floor and walls, and ceiling structures that transition directly into suspended verticals to intentionally blur the line of where the deck structure begins and ends.
Solera’s eye-popping exhibit, VIP Lounge and demo stations transformed their booth into a high-tech gathering place
As a result, Solera’s exhibit becomes a high-tech gathering place that draws the guest via supporting structure as well as compelling AV installations to aid the exhibit staff.
In the end, the pictures of the crowded booth full of smiling salespeople and prospects speak for itself.
Ready to speak with a trade show designer?
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.
