Unlocking the secrets to achieving virality across social media platforms can be challenging, particularly regarding video content. As YouTube continues to establish itself as a dominant platform boasting billions of active users, it presents creators with an incredible chance to connect with an expansive audience.
However, with millions of videos uploaded every day, going viral on YouTube requires a strategic approach, creativity, and persistence. With these actionable tips, you can increase your chances of achieving that elusive viral status.
Tip #1: Know your audience
Before hitting the record button, first understand the target audience by asking these questions:
- Who are they?
- What kind of content do they enjoy?
- What are their pain points, interests, and preferences?
- What kinds of things do they search for on YouTube?
Conduct thorough research to create engaging content that resonates with your viewers. The more you know about your audience, the better you can tailor your content to their needs and desires.
Tip #2: Create high-quality content
Quality in terms of both the video itself and the content itself is paramount on YouTube. With regards to video quality, start by investing in good camera equipment, audio gear, and lighting.
On the content side of things, remember that YouTube is a search engine like Google. So, before shooting your video, perform keyword research to understand what people are searching for and watching.
When trying to rank for a short-tail keyword, try developing a content cluster around the topic and create a video playlist. This ensures people will stay engaged on your channel by watching the next suggested video.
Additionally, consider the format of the video. How long will it be? YouTube Shorts are gaining in high demand. You can take a longer, 5-minute video and cut it into several 20-second sound bites. Shorts are excellent for catching the user’s attention quickly.
Tip #3: Craft attention-grabbing thumbnails and titles
Video’s thumbnail and title are the first things viewers see when browsing YouTube. Use eye-catching visuals for thumbnails and craft intriguing titles that pique curiosity. However, ensure your title accurately represents the content to avoid clickbait, which can harm your reputation.
Take a look at this thumbnail created by Canva.
Notice this thumbnail features bright colors that will attract users from a visual perspective. Once it catches their eye, it will then persuade them to read the title representing what your video will be about.
The title in the example above does a great job in getting the viewer to ask the question, “Which video got 1M views?” This creates a “curiosity gap,” causing the viewer to click the video to find the answer.
Tip #4: Tell a compelling story
People love stories. Whether you’re sharing a personal anecdote or narrating an informative journey, storytelling can captivate your audience. Craft a narrative that keeps viewers engaged from start to finish. A well-structured story with a clear beginning, middle, and end can work wonders for viewer retention.
Tip #5: Consistency is key
Building a loyal audience on YouTube requires hard work and consistency. Publish content on a regular schedule, whether it’s weekly, bi-weekly, or monthly. Being consistent helps viewers know when to expect new content from you, increasing the chances of them returning to your channel.
Tip #6: Engage with your audience
YouTube is a two-way street. Don’t just upload videos and forget about your viewers. Engage with comments, respond to questions, and build a community around your channel. The more interactive and responsive you are, the more likely users are to feel connected and invested.
Tip #7: Optimize for Search
YouTube is one of the largest search engines in the world, so optimizing your videos for search is crucial. Use relevant keywords in your video titles, descriptions, and tags. Conduct keyword research to identify phrases your target audience is searching for.
Some additional tips to improve your discoverability are
- Video transcript and closed captions: Once you upload a video, consider adding closed captions. This enhances accessibility to provide more text that search engines can index.
- End screens and cards: Use these to promote other videos and encourage users to subscribe or take specific action.
- Promotion: Share your video content on other social media platforms. Create teasers, behind-the-scenes footage, or engaging clips to entice your existing followers to check out your channel. Embed them on your website and collaborate with other YouTubers to increase exposure.
Always remember: YouTube SEO is an ongoing process.
Tip #8: Collaborate with others
Collaboration can introduce your content to a new audience. Partner with other YouTubers or influencers in your industry to create exciting and shareable content. Collaboration can be a win-win situation that benefits both parties involved.
Need help on how to partner with influencers? Check out the blog below!
Tip #9: Harness Trends and Virality
Keep a close eye on trending topics and challenges. Creating content related to trending topics can increase your chances of going viral, as it’s what people are currently interested in. However, ensure that the trend aligns with your channel’s theme and value.
As of 2022, Databox recorded the top five types of videos that have the best chance in going viral,
- Funny Videos
- Challenge Videos
- Prank Videos
- Educational Videos
- Music Videos
Use these categories to your advantage and create engaging content that resonates within your industry.
Tip #10: Patience my friend
Going viral on YouTube is often a combination of skill, timing, and just a bit of luck. It may not happen overnight, and that’s ok. Be patient and persistent. Keep creating and improving your content and you’ll increase your chances of hitting that viral jackpot.
Conclusion
Going viral on YouTube is a blend of art and science requiring creativity, dedication, and a deep understanding of your audience. While there are no guarantees, implementing these tips can increase your chances of creating content that resonates with viewers and potentially go viral.
The Trade Group is a full-service trade show and event marketing company. We will work with you to create an exhibit or an event that brings in leads and helps you achieve your business goals. Contact us here or give us a call at (800) 343-2005.
Photo credit: Unsplash
